Iara Beach Boutique Hotel

Identity for IARA BEACH Boutique Hotel w. Daniel Blik.

Iara Beach Boutique Hotel represents the alluring siren’s famous world. The Hotel is situated on the breathtakingly beautiful coastline of Itapua, next to elegant and luxurious resorts and fancy beaches.

Iara is a wonderful mermaid, the Venus of the Amazon, the Aphrodite of Bahía Bay. According to the legend, every full moon she turns from beautiful girl into a powerful creature who is partly covered in scales, bewitching the young with the power of music and beauty. She lures them to her underwater palace where life is one of constant joy, happiness and celebration. She wears a bright star on her head and when she starts singing after sunset, her ethereal voice mesmerizes mortals’ hearts. Her seductive character drives you into temptation, but at the same time she embodies humans’ eternal longing for legendary beauty and heavenly happiness.

ISTVAN DUKAI © Year: 2013

IBBH